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Welcome to the Stress Nanny, the podcast where we help kids and parents build calm, confidence, and connection.
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I'm your host, Lindsay Miller, Kids Mindfulness Coach and Cheerleader for Busy Families Everywhere.
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Each week we'll explore simple tools, uplifting stories, and practical strategies to help your child learn emotional regulation, resilience, and self-confidence, while giving you a little more peace of mind too.
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I'm so glad you're here.
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My guest today is Lori Atwood.
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She's the founder and CEO of Fearless Finance and a CFP professional.
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Lori created Fearless Finance to make expert fiduciary hourly financial planning accessible to everyone with no sales, no minimums, and no judgment.
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Lori's been in finance for over 25 years, starting in investment banking, asset management, and private equity before starting Fearless Finance in 2016.
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Lori, I'm so excited for this conversation.
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Thank you for joining me today.
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Thanks for having me.
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I have a million questions for you, but one of the things that I love about your business is just how you make, like we just said, financial planning accessible for anyone.
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And sometimes there can, it can feel like there's a barrier to entry, right?
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Whether it's knowledge, whether it's knowing which platforms to utilize, which accounts are going to yield the most for you.
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So help me get a sense of how you got into this, like where you saw that gap in the market and then why you wanted to help fill it.
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Yeah, let me tell you the origin story of this.
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So I had my daughter right at the fall of Lehman Brothers in 2008.
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And I was in doing, for the sake of collect of time, let's just say it, I was working in private equity.
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I was at a small fund.
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And my husband was like, you know, you always wanted to stay home with her, and your bonuses are going to be nothing for the next couple of years.
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So why not go ahead and do it?
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And I did.
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And we both agreed that it would be okay to kind of tighten the belt for a couple of years to kind of do that.
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And while I was home with her, I was trying to figure out what I wanted to do next.
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I just wanted to be home with her until she started kindergarten, you know, and then I would go and do something else.
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And I wanted to work for myself.
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And I started doing these small videos, what we would call reels now, but back then there wasn't anything.
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Doing these reels about parenting, how to detangle hair, how to deal with a bully, how to do these things.
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And I interviewed experts about it.
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And what I realized was that the reels were great.
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They had great information, but they were very boring.
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And so I thought, okay, I need to test different formats of how to make the reel interesting.
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And I need to test them on myself so I don't waste other people's time.
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So I called up everyone I knew and I said, Can I give a free seminar on personal finance and videotape myself?
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And so I went around to yoga studios and churches and preschools and everyone who would have me.
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And I did that.
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And then people came up to me and they said, Do you take clients?
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Fantastic.
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And I did.
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I started out doing advice like at a coaching level.
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And then the next year I went and got my CFP and got fully regulated.
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And that was when Fearless Finance was born.
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And I could have at that point taken the path of doing assets under management, which is what a lot of people do.
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But I said to myself, the people who really need advice, they want to pay in a way that they understand.
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They want to pay by the hour, like they pay their plumber.
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They want to do that.
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And so I figured I would take a shot and see if it had legs, if you will.
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And that was 10 years ago.
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So fantastic.
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And explain again for people who aren't familiar in terms of like assets under management, what that means.
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So if you're thinking to yourself right now as you're listening, like I'm not sure what, you know, which type of financial advisor I have, how would they differentiate and how would they know?
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That's a great question.
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So the first type, you don't pay for his or her services and you go in and see them.
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And chances are they're selling you products that make them money in commissions on the back end.
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The other way is what I just referred to as assets under management.
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Other people might call it a wrap fee.
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They may also call it fee-based, which is murky at best.
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And what that means is that if you give them$100,000 to manage, they take 1% of it, whether it gains money or loses money.
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They're still taking 1% of it and investing it.
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And you don't have the control over it anymore.
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We don't do any of those things.
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We give people in the asset accumulation stage of life, usually 28 to 55, the advice, the fiduciary advice they need.
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Fiduciary means we have your best interests at heart that they need for their finances.
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So, in other words, if you're in an assets under management situation and you've got a bunch of money parked with somebody, and then you're you say to you and your spouse are like, well, we don't mind having a vacation home.
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That person's gonna do his or her best to talk you out of it.
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Because when you take that money out, you're taking money away from him or her.
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So they can't be fully fiduciary in that sense because they're not really thinking about whether you want the beach house or not.
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We can't.
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Because what we want you to do is get to your goals.
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Because we believe that if that the more people in our world that are financially secure and feel confident about their finances, the better they are as community members, as spouses, as parents, as children, as everything.
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So that's it.
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Yeah, I love that.
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And I think one of the things that's important, especially as we're talking about this with our kids, or as we have our college-age kids.
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I remember when I was in college and I had a friend who was a certified financial planner, but he was working, you know, for a fee-based company.
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And so he's only selling me certain products.
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I had just got my first job.
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My husband was still in school, but we're like, okay, it's time to start building wealth, right?
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It's time to start being a little bit more optimistic and not just paying the rent every month in our little college apartment.
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And so we were trying to set up our IRA and different things.
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And he's like, hey, I have this really great product, this like insurance annuity for you.
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You know what I mean?
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And I was like, oh, you know, this is like nails on a chalkboard for me.
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That's right.
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Well, it was like I was feeling at the time, like, oh, this is a, you know, I felt grown up, right?
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It's my first job.
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It's my first like paychecks coming in.
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And I'm like, oh, this is gonna be cool.
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And as I was talking with him about it, I thankfully I have parents who, you know, have have offered financial education for my whole life.
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And so I kind of checked in with them.
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I'm like, hey, you know, we're getting ready to invest.
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And they're like, great, way to go.
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I'm you know, so proud of you for that.
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And I started talking about what I was investing in, and they're like, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa.
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Like this is, you know, this is not a great idea.
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I think the IRA is great, but let's take another look at this.
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What are you trying to do?
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And you know, this is the end result of that.
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And one of the things that is so striking is like when you come to someone like you who has, like you said, the person's best interest in mind, there's so many options, right, for meeting your financial goals.
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And there's just like myriad ways to get there.
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But if you're if you're just working with someone, and my friend was great, you know, and you know, trying to help people out in the way that he wanted to, but there was definitely, you know, a big financial incentive for him to sell me that product.
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And at the time, I just didn't recognize and didn't know when we didn't end up going with that product.
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And I switched my IRA a couple years later because it was feeling a little dicey.
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But one of the things that was really important at that time was another voice, right?
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Like and like what you guys offer, this like more neutral perspective around like what this investment is going to mean for you in the future, like why it might sound great now, why down the road it might not be the best choice.
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Close electrons.
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Yeah.
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And when we're in those relationships with fee-based or other types of investment advisors, it's like you said, that's not what we're getting, right?
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No, that's right.
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And I'm glad that you got that extra voice there that said, hey, wait a second.
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An annuity for somebody in what sounds like your 20s or early 30s.
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Yes, my early 20s.
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I was 21.
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Might not be the right way to go.
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Yes.
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Just like the value of what you can bring in those conversations for adults who are navigating that for the first time.
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And we'll talk about this in a little bit.
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For adults who are recognizing maybe the importance of you call it financial adulting, right?
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And maybe they're at a different pace than what other people are and they're feeling a little self-conscious about it.
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But again, you can bring that neutral perspective, the non-judgment, and just be like, okay, this is where we're starting from.
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Like, where are we headed and what do we need?
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Exactly.
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Exactly.
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And the key, you said it in my intro about no judgment, is really it's not a throwaway comment, it's a real comment because there's so much guilt and shame and embarrassment and all kinds of other negative emotions tied to finance.
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And what they do is they hold people back and they paralyze people to either one getting the help they need or two, make solving the problem, whatever it is.
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And so if we can remove some of the obstacles, remove some of the shame and the embarrassment, we're going halfway down the road there.
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Yeah.
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So it's critical that people have a place where they can go and they can be heard and they don't have to feel judged.
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It's very hard now with social media, with all of these distribution channels of what you're supposed to be at some time of life and what you're supposed to be driving and living in and wearing and all of that.
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And there are a million reasons why we should question it, but financially, it's just it absolutely requires questioning.
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And what I like to say to people is if you have my five fundamentals, you're prosperous.
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And I don't really care what you drive, and I don't really care what you're wearing.
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That's what makes you prosperous is that security and not whatever's on your Instagram reel of whatever vacation, blah, blah, blah, that you were on.
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That's just clouding the picture.
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That is not prosperity.
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And I guarantee you, a lot of the people making those reels are not what I would call financially prosperous.
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You know, they're highly leveraged, they have a lot of debt, they're doing whatever, whatever it is.
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So prosperity is very different.
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Yeah, I want to get into those.
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I want to highlight what you said though, because I think here on the Stress Nanny podcast, we talk about emotional regulation a lot.
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And I think that it's really essential that we pay attention to those feelings of anxiety, those feelings of shame, the feelings that we have around money.
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Because, and I'm sure this is something that you talk about also, but like when our money emotions are the thing driving or our subconscious patterns around money emotions, the discomfort often causes us to put money at a distance, or you may maybe put our head in the sand, right?
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Or just be unable to sit in that place of shame or anxiety that you talked about.
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And that's where mindfulness can really come in handy, right?
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Because we're like, okay, I'm feeling shame right now, right?
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Or I am feeling extreme discomfort at reconciling where I'm at with where I want to be, or I'm feeling like I had a plan and it's not go, you know, it's just whatever it is in your human story.
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But the emotional part, don't let the emotion use your mindfulness to work with the emotion.
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So it doesn't hold you back from the financial goals you want to work toward, right?
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Yeah, and I would add to that that it's not misused, right?
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Because many, many times, I don't know what the number is, but it's a high number.
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Many, many times, the thing that that the you or the the client thinks is so embarrassing.
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It's really a nothing burger.
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And honestly, it's true.
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And what I say to people all the time, and I put it in slides when I do seminars, and I'm gonna say it right now, which is that almost everything with very few, very specific instances is fixable, it's all fixable if you're willing to do what needs to be done to fix it, and that second part is not to be dismissed.
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That's the most important thing.
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You can sit in your shame or you can fix it.
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Yeah.
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Yeah.
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And again, like you're saying, the shame spiral is going to have an impact, whether you like address it or not, right?
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Like you're saying, it's like it's gonna touch all the things.
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And so, as hard as it is, and I love the way you phrase that, it's a nothing burger.
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As hard as it is to maybe sit in some of those moments, being like, actually, okay, I just need to, I need to sit in it for a minute, right?
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And then contacting somebody like you who's a neutral, that's right, non-tentional party to say, Hey, I need you to help me figure out a way out.
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And like you said, you'll be like, oh, there's five ways out of this.
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Let's figure out which one's gonna work best for you.
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That's right.
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And typically that is true, like I said, with very, very few exceptions.
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And you have to be willing to do what, you know, if you will take your medicine on it.
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But for a reduction of money stress, it's usually a pretty low price to pay.
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Yeah.
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Because money stress it affects everything, especially if you're in a relationship.
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It can be, unfortunately, it can be the unwinding of that relationship in the worst case.
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Yeah.
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So it's important to not, I don't know in what instance burying your head ever works, but it definitely does not work with finances.
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Totally.
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Let's circle back to those principles because I want to make sure we dive into those.
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And and I think as we talk about it, if we can touch on what that's like from uh an adult perspective, right?
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But then also what are some of the ways we weave these in as we're teaching our kids about money?
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Definitely.
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So the first, let me go hit the five, and then I really want to hit that modeling for children too.
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Yeah.
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So the five things are number one, and it's by far the most important.
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It's up here, and everything else is down here, which is that you spend less than you earn each month, period.
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And there's not a lot of nuance to that.
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There's not a lot of ifs, ands, and buts.
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You need to spend within your means.
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Some people call it spending within their means.
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That's number one.
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Number two, do you have two to five thousand dollars, depending on the size of your household, in cash, for the oopsies in life, the rainy day events, the car repairs, the dental work that needs to be done and not paid for by insurance?
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That's number two.
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Number three is you have an emergency savings, which is three to six months of your expenses for a total loss of income, not for the oopsies in life.
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So a total loss of income is usually due to one of three things.
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Obviously, job loss, some sort of health or medical issue that doesn't allow you to work, and divorce.
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Those are the big bankruptors out there now.
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So the fourth thing is that you are saving at least, right?
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I'm giving you a floor.
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Anything more is great.
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At least 15% to a retirement account somewhere.
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So that could be your employer is matching 4%, you're doing 11%, it could be any number of permutations.
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And then the fifth thing is that you're managing consumer debt, that your credit cards are paid off in full, or if not, you've got a plan to pay them all off.
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If you've got those five ticked, you are prosperous.
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Congratulations.
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You're absolutely prosperous.
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Yeah.
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And so now let's take on that other discussion that you you started about modeling for children.
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And people ask me this all the time.
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How do I model money?
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Good money habits.
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Here's the thing the children are like sponges, right?
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They only know what they see.
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You can tell them something 87 times, but they're only gonna know what they see.
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And so if you get like this the moment anyone mentions the name of your bank, they'll feel that.
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If every time you go to the ATM machine and look at the receipt, you freak out and you're in a miserable mood for the next half hour, that's what they're gonna see.
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If you and the other partner in the house are constantly fighting over finances, that's what they're gonna see.
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So there won't be any chance, no matter how many allowances you put into place and how many apps you use, you're not going to overcome the actual modeling.
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So, how do we fix it?
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Well, we reduce stress for the adults in the household.
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That's where we start.
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And so, this is the thing that I say to people, and they never expect someone like me to say this.
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They never expect the CFP to finance my whole career.
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The most important thing for your finances is your happiness.
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Period.
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That's it.
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There's no magic.
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If you're unhappy with your house, your relationship, your body, your job, you are going to bleed financially.
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Because you're either going to be self-medicating or self-appeasing or doing whatever it is, making bad decisions, you're gonna bleed financially.
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So the first thing I'm looking for as a financial advisor is how do we fill whatever gap is in this person's life to get that person some happy?
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Because I know that's gonna solve the other stuff.
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If you hate your job, let's get out of it.
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So again, that runs right in parallel on the modeling for the children.
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If you're in a miserable job because you think you have no other choices, because oh my gosh, what if we don't make as much money?
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They're seeing that too.
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So the first thing I do when I sit down with clients is I figure out is there a big gap?
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Is there a fundamental or systemic thing going on here?
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Sometimes there isn't.
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And then we can fix it from there.
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Those are great.
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I I love that.
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Just try to figure out like what is the block to happiness and use that the breadcrumbs to where your finances might be a little bit off or where you may be overcompensating or overdoing something because you're not filling yourself up here.
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That's it.